If You Don’t Believe It, Don’t Disrespect It! Superstitious Beliefs of Thais

Now You See It, Now You Dont: how social cues and questions misdirect our attention

Magic tricks offer powerful tools to manipulate people’s attention and conscious experience. Using realworld eyetracking we can investigate how different misdirection cues drive people’s eye movements. Moreover, by measuring people’s susceptibility to the trick, we can evaluate how these cues influence people’s conscious experience. We used a magic trick to explore the way in which spoken quest...

"If you cannot measure it, you cannot improve it".

If You Can't Measure It, You Can't Manage It

Start of the lab: 2006 Size of the lab: Currently ten—size has fluctuated between five and 20 Research field: Systems and synthetic biology In 2005, I was working in the bioinformatics group of Pioneer Hi-Bred International, a subsidiary of DuPont. The company was downsizing its research and development effort. At the same time, synthetic biology was emerging as a new discipline, and I wanted t...

I Dont Want to Hear About it: Rational Ignorance among Morally Motivated Consumers

Individuals with a preference for keeping moral obligations may have an incentive to avoid information indicating that voluntary contributions are socially valuable. The reason is that such information can increase these individuals’perceived burden of responsibility. An increase in the believed social value of contributions a¤ects neither behavior nor the utility of Homo Economicus and of the ...

If you like it , does it matter if it ' s real ?

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